![]() (2013 data for “big wedding dresses” not available). The following day, 7/26, is when search interest dropped to 56, but again, it somehow managed to snatch the leading group position that same day. The image above shows the day that “Red Wedding Dresses” made it into the category carousel. So how did BWD snag the leading position and remain there for two consecutive days? Clearly, search interest must not be the only factor for a category to rank in the carousel. But if you look at search interest over the course of the year, the RWD category has consistently had more search interest than “big wedding dresses”, despite its own downward trend. This could explain why the RWD category managed to enter the sequence and work its way up to the leading spot. ![]() Where the heck did “Big Wedding Dresses” go? There must have been a shift in interest or search volume, right?įor the week of July 21-27, “red wedding dresses” had a slight spike in interest, whereas “big wedding dresses” had an uneventful week. On 7/25 “Red Wedding Dresses” appears in the 5th position, then in the 1st position the following day. ![]() On 7/23 and 7/24, Google Images displayed identical category sequences with “Big Wedding Dresses” in the lead category position. So how is Google deciding what groups of images to show? If the group sequence is Big-Sweetheart Neckline-Strapless-Lace Back-Color-Simple today, will it be there tomorrow? What about next week? What’s causing those groups to shift and how can we predict those changes? Here’s a quick look at the movement over the course of 4 days:ħ/23: Big - Sweetheart Neckline - Strapless - Lace Back - Color - Simpleħ/24: Big - Sweetheart Neckline - Strapless - Lace Back - Color - Simpleħ/25: Sweetheart Neckline - Strapless - Lace Back - Color - Red Wedding Dresses - Simpleħ/26: Red Wedding Dresses - Sweetheart Neckline - Strapless - Lace Back - Color - Simple (Later in our research we discovered that Google changed the number from 6 to 5 categories for some terms). You’ll also notice that there are 6 groupings listed, each with multiple images (from different websites) within the category groups. Hit ENTER.Īs you can see, only some of the terms in gSuggest correspond with the groupings, (lace and sweetheart line). Okay, so users are searching for wedding dresses by year, by style, by material (is lace a material?), and by designer. Using Google Suggest, we wanted to learn more about what users were looking for specifically, hoping that the terms listed there would correspond with what was being shown in the image category carousel. ![]() Sung insisted that we begin our research searching for the competitive industry term “wedding dresses” (not true!) Later, more specific terms such as “bridesmaids dresses” and “maid of honor dresses” were used. This half of our joint post will be divided into 2 sections focusing on the ranking factors for both categories and the individual images within those categories. But first, we would have to figure out why certain categories were being listed, and why the images within those categories were being shown. Our mission: to expose opportunities for top industry terms in a much less competitive space. After we determined some of the factors for optimizing local results and its effects on businesses, we decided to extend our research outside of the local carousel and dive into ranking factors for Google’s Image carousel. To add a caption, hover over any image, click the “Add text” button, and select “Add caption”.Over the past couple of months, my colleague Sung and I spent a large part of our creative time analyzing the “Whys” and “Hows” of Google’s local carousel. Or, use our Help Center to learn more about customizing image carousels, table of contents, and buttons.Īdditional details Add captions to carousel images and set transition speed: End users: See below for more information on getting started with these features.Based on user feedback, we’re introducing several highly requested options to these features, to help you better customize your sites. Why you’d use themWe recently launched the ability to insert image carousels, table of contents, and buttons in new Google Sites. Choose between different styling options for buttons.Set a transition speed for an image carousel.Add captions to images in an image carousel.What’s changingWe’re adding new options to recently released features in new Google Sites.
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